About the company:
Mineral is a Klaviyo Elite Partner specializing in serving direct-to-consumer e-commerce brands ranging from $3M to $100M+ in revenue. We are on a mission to innovate and deliver unparalleled results for our clients, and we’re seeking a world-class Head of Email + SMS Strategy to join our team. We operate in Eastern Standard Time (EST).
Key Responsibilities:
- Define and prioritize core KPIs and goals for each client, including Email Attributed Revenue, Open Rate, Click Rate, Conversion Rate, and Deliverability.
- Analyze data from monthly reporting, market research, competitive analysis, segmentation, and RFM to provide actionable insights for clients and Account Managers. Assist with creating monthly and quarterly roadmaps.
- Develop and execute comprehensive email and SMS marketing strategies across all client accounts, ensuring Account Managers execute effectively.
- Collaborate with the Director of Operations and technical partners to implement appropriate technology and 3rd-party Shopify apps.
- Lead, train, and mentor a team of three Account Managers, ensuring their continuous growth and overseeing workflow, deadlines, and budgets.
- Drive continuous improvement in Mineral’s email marketing standards and execution, ensuring consistent value for clients.
- Establish and maintain processes and standards for email strategy and optimization.
Key Requirements:
- 2+ years of experience in a marketing agency, focusing on email marketing strategies (proficient in Klaviyo and data-driven decision-making).
- Expertise in email marketing strategy, with hands-on experience in Klaviyo.
- Strong analytical skills and a deep understanding of digital marketing fundamentals.
- Experience setting department-level goals and KPIs.
- Respected and decisive leader with demonstrated team management skills.
- Exceptional communication, leadership, and time management skills.
- Familiarity with ClickUp, Figma, and Miro.
- A keen eye for exceptional copy and design.
- Hands-on experience with Shopify and e-commerce analytics tools.
- Methodical approach to developing, testing, and executing strategic initiatives.
- Bias towards action.
*ALL APPLICANTS ARE REQUIRED TO SUBMIT A BRIEF VIDEO INTRODUCTION.**
Purpose: This video will be sent to the client for a more efficient screening process.