It’s challenging to figure out what features you need from a marketing automation tool and customer relationship management system. After all, a wide variety of tools provide powerful functions. ActiveCampaign and HubSpot are well-known customer relationship management (CRM) solutions that include marketing automation and sales capabilities.

ActiveCampaign is an email marketing platform first and a CRM second, as seen by the capabilities included in their subscriptions.

On the other hand, HubSpot is primarily a CRM with ambitions for marketing, sales, and customer care.

What is the primary difference between ActiveCampaign and HubSpot?

ActiveCampaign is a marketing automation solution aimed primarily at email marketers, while HubSpot provides a variety of ‘hubs’ for sales, marketing, and customer care teams. This plethora of features makes it a more diversified product; nevertheless, you won’t be able to access its whole collection of features until you pay for it. Instead, the majority choose a single hub or a cheap bundle (note that this comes with a 12-month commitment).

Though it may not provide the same package as HubSpot, ActiveCampaign is an excellent CRM and email marketing software.

Let’s get started and find out!

HubSpot vs ActiveCampaign: Free Trial

Unlike HubSpot, which provides a comprehensive free CRM subscription, ActiveCampaign only provides a 15-day free trial. ActiveCampaign’s pricing starts at $15/month for 500 contacts and rises progressively; however, there are no hidden fees, as there may be with HubSpot (more on prices further down).

HubSpot vs ActiveCampaign: BEST FOR

ActiveCampaign: 1-1000+ users

ActiveCampaign is suitable for small and medium-sized companies seeking to expand via improved client interactions.

HubSpot: 1-1000+ users

The HubSpot CRM is designed for expanding teams. Today, over 100,000 businesses in over 120 countries use HubSpot’s award-winning software to attract, engage, and delight their customers.

HubSpot Marketing Hub vs ActiveCampaign: What reviewers say!

When comparing the two systems, reviewers found HubSpot Marketing Hub to be more user-friendly. However, reviewers agreed that ActiveCampaign is easier to set up and use. Both platforms were similarly simple to use.

  • Reviewers believed that ActiveCampaign met their needs better than HubSpot Marketing Hub.
  • Regarding the quality of continuous product support, reviewers believe ActiveCampaign is the best option.
  • Reviewers liked the direction of HubSpot Marketing Hub over ActiveCampaign for feature updates and roadmaps.

HubSpot vs ActiveCampaign: Automations and CRM

HubSpot and ActiveCampaign provide comprehensive but user-friendly CRM capabilities that enable users to quickly manage and organize their contacts, businesses, and sales. Both systems allow for the building of pipelines with completely customized deal stages and attributes, providing a visual depiction of the prospect-to-customer lifecycle.

The CRM enables sales team members to set tasks, send emails, and examine activity history. Instead of navigating a clumsy interface and spending hours mastering the system, the solution allows sales staff to be more productive and effective in their tasks.

Furthermore, both systems include comparable automation features, such as trigger-based workflows that may, among other things, send emails, generate tasks, and adjust attributes and deal stages. They employ basic, intuitive designs that make automation development easy for inexperienced users and strong enough for sophisticated operations.

HubSpot vs ActiveCampaign: Ease of Use

HubSpot’s UI is clear and straightforward, with live chat assistance available if you get lost. There are many customization choices without being overpowering, as is the case with powerful CRMs like Salesforce. There is also a tour of the program to assist you in understanding how everything works before you start.

What’s terrific is that you can structure your dashboard to display just the information that’s essential to you, which means less time spent researching. You may also view how each of your salespeople is doing immediately on your dashboard.

Though ActiveCampaign’s layout is also relatively straightforward, and you can customize what you see on your dashboard by adding areas such as tasks, campaigns, top contacts, and so on, there are a lot of sub-elements in the menu, which may result in more time spent looking. There is, however, a helpful search box that you may use to look for a specific contact, campaign, or promotion.

HubSpot vs ActiveCampaign: Email advertising

Both software packages include various features for composing, editing, and sending emails. Both systems provide a variety of templates from which to pick and customize. Of course, you can start an email from scratch and drag and drop various blocks into it to include text, graphics, video, a call to action, or something else.

ActiveCampaign vs Hubspot: Pricing Comparison

Unfortunately, the packages offered by both firms are so dissimilar that we cannot compare them side by side.

Pricing Structures for ActiveCampaign

ActiveCampaign provides four different plans. Each plan also has a varied fee based on the size of your list. The price is further influenced by whether you pay monthly or annually, with yearly being much less expensive.

Here is a breakdown of the pricing and benefits of each plan for 1000 contacts paid annually.

  • Lite: It is solely concerned with email marketing automation. This enables you to send emails depending on circumstances.
  • Plus: The CRM is not accessible until the “Plus” subscription, which includes all basic CRM capabilities. You may use custom fields to store contacts and offers.
  • Professional: If you’re serious about sales automation, you’ll need the “Professional” plan or above. Attribution will give you a visual representation of every touchpoint (email or online interaction) a contact has had.

HubSpot Pricing Structure

There are up to five unique plans for each of the four primary categories of services (CRM, Marketing, Sales, and Service). Some providers offer fewer options, but the names and overall pricing ranges are consistent.

  • Starter: Free, Starter, and Basic options are available. – Intended for persons with just one or two users and a minimal feature set.
  • Professional: Designed for small teams and includes practically all functions.
  • Enterprise: The greatest they have, designed for big groups.

It’s worth noting that no matter whatever service you join up for, you’ll instantly get features from the others. A free CRM account, for example, includes elements from the free marketing hub and sales hub services.

ActiveCampaign vs Hubspot: Final Verdict

When it comes to functionality, HubSpot and ActiveCampaign are highly comparable. HubSpot has a few more features, but you get what you pay for.

HubSpot is founded on its CRM, which is why you can start immediately. Be careful that if you wish to enhance functionality or have stored many contacts in your CRM – as might happen in e-commerce – charges can suddenly rise. Aside from that, HubSpot provides many other support tools for your support staff. So, if you want to gather all your teams in one location, HubSpot is the way to go.

Are you concentrating your efforts on email marketing and marketing automation? Then ActiveCampaign is most likely the best option for you. ActiveCampaign provides significant marketing automation features starting with the Lite plan. Furthermore, ActiveCampaign is primarily focused on B2C and e-commerce enterprises and will cost less even if you have a large number of contacts registered in your CRM and will send a large number of emails each month.


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