Marketing email solutions are one of the most competitive areas of digital marketing solutions. Even in an age where social media is the preferred marketing channel, crafty marketers recognize the significance of email.

We’re guessing you’re debating between ActiveCampaign and MailChimp because:

• You’re wondering why MailChimp is so popular.
• You’re curious about ActiveCampaign’s features (advanced automations, CRM, flexible segmentation, etc.)
• You’re not sure if the prices for either tool are really justified (especially when there are other cheaper providers around)

In this comparison, we’ll do our best to answer those questions and assist you in determining how do these two marketing automation tools stack up?

An overview of ActiveCampaign vs. Mailchimp

Who is ActiveCampaign designed for?

ActiveCampaign is best suited for experienced marketers who are already acquainted with email marketing software and how to set up autoresponders and build segmentation.

ActiveCampaign is a wonderful choice for both B2B and B2C marketers since it allows you to manage company accounts as well as individual consumer accounts.

Who is Mailchimp designed for?

Mailchimp is an easy-to-use tool that offers a plethora of digital marketing tips that are customised and matched to your objectives and experience, making it an excellent choice for inexperienced email marketers.

Mailchimp’s robust feature set, which includes deep segmentation and personalisation capabilities, makes it ideal for marketers that want to construct more complicated campaigns.

Active Campaign vs. MailChimp: Usability

Both Mailchimp and ActiveCampaign have over 100 configurable, ready-to-use templates, but we opted to start with the most basic template in each platform to get the greatest feel for the email builders.


Mailchimp was clearly the more enticing choice.

• Their “Minimal” design is already formatted like an email, with customizable blocks for a logo, header, body content, picture, button, and footer.
• By clicking the + symbol below or above an existing part, you can simply add sections and items. Section removal is as simple: just choose a section and click the trash symbol.
• Overall, the builder’s design is clean and basic, making it more appealing to first-time email makers who want to get straight in.


• ActiveCampaign’s builder was also very straightforward to use (albeit not as obvious as Mailchimp’s).
• The drag-and-drop builder is used, and the build-from-scratch template begins with an image, body text, and a bare-bones footer.
• Similar to Mailchimp, you’ll see a panel of section blocks that you may drag and drop above or below other sections.

Pricing Comparison: ActiveCampaign vs Mailchimp

It’s critical that you understand how price varies depending not just on the various plans, but also on the number of contacts you have.

Both ActiveCampaign and Mailchimp charge much more as you add more contacts.

What ActiveCampaign has to offer

ActiveCampaign does not provide a free subscription, however it does offer a 14-day trial with all features included. It also has four paid pricing levels, the cost of which is determined by the number of contacts you have.

ActiveCampaign cost for up to 500 contacts is as follows:

• The Lite plan costs $15 per month.
• The Plus plan is $70 a month and includes all of the Lite features as well as SMS marketing, bespoke branding, and contact and lead scoring.
• The Professional plan is $159 per month and contains all of the capabilities of the Plus plan, as well as A/B testing and sending optimization based on prior customer behavior.
• The Enterprise plan costs $279 a month and includes everything from the Professional plan as well as custom reports and phone support.

ActiveCampaign has four paid pricing options, the cost of which is determined by the number of contacts.

To give you an idea of how the cost grows with the amount of contacts, this is the pricing for the cheapest plan (Lite):

• Up to 500 contacts for $15 each month
• Up to 2,500 contacts for $49 each month
• Up to 5,000 contacts for $89 each month
• Up to 10,000 contacts for $139 each month

What Mailchimp has to offer

Mailchimp offers a free subscription that enables you to send up to 10,000 emails to up to 2,000 contacts every month.

The free subscription only offers basic layouts, no A/B testing, no landing sites, a Mailchimp footer on each email, and no ability to schedule emails by time zone.

Mailchimp offers three paid pricing options, with prices ranging based on the amount of contacts. Prices for up to 500 contacts are as follows:

• The Essentials plan costs $9.99 per month and includes everything in the free plan as well as all email templates, A/B testing, and custom branding.
• The Standard plan is $14.99 a month and includes everything in the Essentials plan as well as advanced audience insights, retargeting ads, and custom templates and domains.
• The Premium plan is $299.99 a month and includes everything in the Standard plan as well as extensive segmentation, role-based access, and phone support.

ActiveCampaign vs Mailchimp: Marketing automation

Although MailChimp bills itself as a “strong marketing automation platform,” its automation capabilities pale in contrast to those of ActiveCampaign.

MailChimp does provide a decent selection of automated campaigns (including abandoned cart campaigns and product purchase confirmations). Fortunately, they just upgraded the automations editor, making it much easier to use.

ActiveCampaign, on the other hand, provides the kind of automations that you’d expect to see in far more costly software. You may design complicated workflows by combining any number of triggers, actions, and conditions for sending emails, scoring leads, segmenting and tagging data, and more.

Which Should You Use: Mailchimp Or Activecampaign?

It all comes down to what you need and what will get the job done the most effectively for you when comparing Mailchimp vs ActiveCampaign.

Select Mailchimp if:

• Your budget is nothing.
• You’re just starting off with email marketing.
• You appreciate minimalism.

The tool will grow with you until you are no longer in the small company phase, at which time switching software will not be a problem.

Select ActiveCampaign if:

• You’re looking for automation that goes beyond email, such as website notifications or SMS.
• The importance of customization cannot be overstated.
• You want a more thorough view of your subscribers from your email marketing platform.

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