ConvertKit primarily targets online creators, but ActiveCampaign touts itself as a customer experience automation tool. However, since they both perform similar things and have comparable features, it makes sense to compare them.
ConvertKit vs. ActiveCampaign: Overview
Both ConvertKit and ActiveCampaign charge you depending on the number of subscribers rather than the number of emails sent; however, ActiveCampaign is significantly more costly. Still, we believe ActiveCampaign’s capabilities outperform ConvertKit’s, particularly in terms of marketing automation, landing pages, and reporting.
Are you ready to go head-to-head with this? Let’s get started!
ConvertKit vs. ActiveCampaign: What reviewers say!
Reviewers found Convertkit simpler to use, set up, and administer when comparing the two options. Overall, reviewers enjoyed doing business with Convertkit.
• Reviewers believed that ActiveCampaign fits their requirements better than Convertkit.
• Regarding the quality of continuous product support, reviewers believe ActiveCampaign is the best choice.
• Reviewers liked Convertkit’s approach to product upgrades and roadmaps over ActiveCampaign’s.
ConvertKit vs. ActiveCampaign: Pricing
ActiveCampaign Is Cheap, but ConvertKit Is Even Cheaper
ActiveCampaign is reasonably priced, particularly when you consider all of the features and tools that come with it. ConvertKit doesn’t provide nearly as much, so the fact that its plans are less expensive isn’t surprising.
Here’s What You Get for Free
ConvertKit is an excellent free plan that is ideal for beginner marketers. It allows you to manage up to 1,000 subscribers, send email blasts, and create an infinite number of landing pages and forms. If you live in the United States or another approved country, you may also offer digital items and subscriptions.
ActiveCampaign does not offer a free plan. However, you may try most of the platform’s premium capabilities by joining up for a 14-day trial. However, remember that you will only be allowed to send up to 100 emails to a maximum of 100 contacts during this time.
Here’s What You Get If You Pay
ConvertKit’s free plan is ideal for novices, but most of the platform’s sophisticated features are restricted to one of the platform’s two paid plans. The Creator plan begins at $29.00 per month for 300 contacts, enabling live chat and automation.
If you want to use ConvertKit’s capabilities (including subscriber scoring and detailed reporting), you’ll need to upgrade to the Creator Pro plan, which begins at $59.00/month for 300 contacts.
ActiveCampaign offers four pricing tiers, each offering you greater features and capability. The Lite plan begins at $9.00/month for 500 contacts and contains many of the important tools email marketers need to get started.
The Plus subscription, which starts at $49.00 per month for 500 contacts, is equivalent to ConvertKit’s Creator Pro plan. It also incorporates conditional content and sophisticated performance reporting.
ActiveCampaign’s Professional package offers split automation, predictive sending, and other sophisticated marketing features.
ConvertKit vs ActiveCampaign: Editor & Usability
You’d be shocked at how much time you may squander learning a new email marketing product. That is why we prioritize usability above anything else. You’ll like the short learning curve and simple UI if you’re new to email marketing.
Though both of these products have a well-designed backend, ConvertKit’s menu is significantly simpler to use. It’s not that ActiveCampaign’s UI is awful; it just provides a lot more choices than ConvertKit. This might be a bit intimidating if you’re just starting out or are unlikely to utilize all of the capabilities.
In terms of the editor, ActiveCampaign easily outperforms ConvertKit; the drag-and-drop editor is simple to use, and if you get stuck, helpful tooltips appear when you hover over a specific piece.
With ActiveCampaign, you can store bespoke ‘blocks’ to reuse later, and you can also view modifications made by others, similar to Google Docs. The one little annoyance is that it autosaves every tiny change, so if you need to reverse anything you made a few minutes ago, you’ll have to wade through a lot of changes.
ConvertKit vs. ActiveCampaign: Email Automations
ActiveCampaign gets five stars for automation. It provides one of the most powerful solutions and makes it quite simple for the user by giving many templates and a visual flow-chart-style editor.
Set up follow-up campaigns, abandoned cart emails, and automatically tag subscribers when they take a certain action – the endless possibilities with ActiveCampaign! Having so many choices may seem intimidating, but it is extremely simple to set up and operate.
Because of ConvertKit’s powerful tagging and segmentation mechanism, you can conduct highly targeted automated campaigns for extremely specific groups of contacts, such as when they click on a link or fill out a form. Simple if/then conditional rules and date-based triggers may also be used.
ConvertKit vs. ActiveCampaign: Support
Both ConvertKit and ActiveCampaign provide adequate assistance through email and live chat, as well as knowledge bases and tutorials.
ActiveCampaign’s Professional plan also includes three one-on-one training sessions, as well as a community forum where you can connect with other users.
ConvertKit vs. ActiveCampaign: Final Thoughts
ConvertKit is an economical option for beginner marketers, but ActiveCampaign is the way to go if you want to get the most out of your email marketing platform.
ActiveCampaign is a little pricier, but it’s a feature-rich platform with powerful automation and high deliverability rates.
However, ConvertKit’s free plan is ideal for novices who just need to send a few emails and aren’t concerned with other capabilities.