Do you have trouble deciding between Constant Contact and ActiveCampaign?

These two powerhouses have reshaped how small companies reach their target audiences, grow, and expand.

Constant Contact provides the essentials for running email marketing campaigns, but it lacks several valuable capabilities. So, do the missing features makes it a poor choice for professional email marketers? To find out, We compared it to ActiveCampaign, a somewhat more expensive but more comprehensive choice.

Are you ready to find out what’s best for your company? Let’s get started.

What is Constant Contact?

Constant Contact is one of the world’s largest and oldest producers of email marketing software. It began in 1995. Constant Contact currently has over 650,000 customers. It includes all of the basic functions of an email marketing solution. It also contains capabilities like event management, appointment scheduling, and so on. It is used to build websites, email marketing campaigns, and analyse marketing efforts, among other things.

Who uses it? Small enterprises, non-profit groups, and others use it.

What is ActiveCampaign?

ActiveCampaign is a customer experience software suite that includes a sales system, CRM, and other features. They’ve also incorporated email marketing automation. You will have access to all of the features, from simple email sending to complex multi-step automation.

ActiveCampaign is primarily concerned with automation. All of the basic email marketing features are included in its most affordable pricing plan, which costs $9 per month. You can access pro features like lead scoring, A/B testing, SMS sending, and more in its higher plans ranging from $49 to $258 per month.

Who uses it? Large corporate businesses, Ecommerce, and those looking for complex automation.

Active Campaign vs Constant Contact: Interface

What we loved about Active Campaign interface is that you can make it as simple or as complicated as you like. It all depends on how many features you use and how in-depth you want to go with them.

ActiveCampaign spares you from beginning with a basic email platform and gradually transitioning to a more complicated one as your organization evolves. It expands together with your company.

Constant Contact interface is simple to use, and there are fewer features visible at a glance, which can be positive or negative. Depending on your requirements. we spend hours seeking for subscriber opt-ins, making several useless clicks.

Aside from that, the setup is simple, and they even have videos to help you. But, honestly, we were blown away by how simple it is.

Active Campaign vs Constant Contact: Automation

Next, we tried both services using automated messaging, which enable you to send messages automatically when specific criteria are satisfied. Automation is helpful because it allows you to guarantee that the proper contacts get relevant emails at the right times.

Constant Contact does provide automation, but it pales in comparison to ActiveCampaign. You can only choose from three predefined automations: Welcome, Birthday, and Anniversary. These are not only relatively general, but they also do not enable you to configure cart abandonment messages, messages linked to your RSS feed, or other important procedures.

Although you may create an automated sequence without using a template, the triggers for delivering messages seemed constrained. All you can do is send messages automatically if an email is read, a link is clicked, a contact joins a segmented list, or a contact puts their first Shopify purchase.

This is especially true when compared to ActiveCampaign, which provides a much more sophisticated process for automated messaging. To begin, ActiveCampaign now features a plethora of new start trigger choices for signaling when messages are dispatched in your automations.

Start triggers enable you to designate who and when your messages should be sent to. This includes making a purchase, subscribing, opening an email, clicking a link, visiting a certain URL, and other actions. You may also create and configure your own start triggers.

Active Campaign vs Constant Contact: Contact Management

Contact management with Constant Contact is straightforward. There are various ways for adding contacts in Constant Contacts. You may add new contacts by entering them one by one, including their name, email address, and so on. You may copy and paste several contacts at once from an excel document, Google Sheets, or other applications. You may upload files such as CSV files, spreadsheets, and so on.

ActiveCampaign makes list administration a breeze. All of the choices may be seen on the left. There, you must choose contacts. You can manage your contacts, manage scoring, manage tags, manage exclusion, and clean up the list, and so on from there. You may add contacts to ActiveCampaign in a variety of methods. You may add contacts manually by adding them one at a time, import contacts from CSV files, or copy and paste contacts.

Contact management in Constant Contact and ActiveCampaign is quite similar. The majority of the characteristics are comparable. However, when compared to Activecampaign, Constant Contact adds contacts much faster.

Active Campaign vs Constant Contact: Split Testing (A/B Testing)

Constant Contact split testing is quite restricted. You may only test the subject line.

Split testing in ActiveCampaign is superior to Constant Contact. ActiveCampaign allows you to create five alternative versions of your email. You can experiment with the subject line, overall design, email content, and so on.

Active Campaign vs Constant Contact: Support

Support is vital in this day and age. Every company is working hard to expand its knowledge base and improve its response time.

Constant Contact YouTube channel is extensive, with videos covering everything you need to know about email marketing and their platform.

Constant Contact provides live chat support 24 hours a day, seven days a week, email, a large library of support articles (over 90,000), a vibrant community, and an active social media presence. Furthermore, they have provided their phone number on their website.

The only issue is that their live chat option is so deep within the platform that it takes some time to find. However, once you do, they are quite responsive.

In terms of an extensive knowledge base library, ActiveCampaign, on the other hand, has not been left behind. From how-to-videos to webinars.

If you need a personalised response, you can call, email, or use the live chat option. The live chat and phone options aren’t available 24 hours a day, but they are fairly responsive.

Active Campaign vs. Constant Contact: Pricing

No. of Customers	Company	Price (Email Plus Plan)
0 – 500	Constant Contact => Activecampaign =>	$45 /mo $49 /mo
501 – 1000	Constant Contact => Activecampaign =>	$70 /mo $49 /mo
1001 – 2500	Constant Contact => Activecampaign =>	$70 /mo $99 /mo
2501 – 5000	Constant Contact => Activecampaign =>	$95 /mo $149 /mo
5001 – 10,000	Constant Contact => Activecampaign =>	$125 /mo $229 /mo
10,000 – 25,000	Constant Contact => Activecampaign =>	$225 /mo $379 /mo

Active Campaign vs. Constant Contact: Conclusion

Constant Contact is suitable for small businesses and non-profit organizations. ActiveCampaign is a good choice if you have a large corporate company or E-Commerce or want complex automation and better customer service.